I'm trying to understand something I keep seeing in Google Search Console. My impressions have been going up almost every day, but my average position has been getting worse. A few weeks ago I was around position 12–15. Now I'm seeing something closer to 20. At first I thought Google was simply pushing my pages down, but then I noticed that my impressions were actually increasing quite a lot at the same time. So I'm confused. If I'm ranking worse, why is Google showing my pages more often? The only explanation I can think of is that I'm starting to appear for more keywords where I'm ranking much lower, which is pulling the average position down. For example, maybe I used to get most of my impressions from a handful of keywords around position 10, and now I'm appearing for hundreds of additional searches around positions 30–60. That would technically make the average position worse while the site's overall search visibility is improving. But I'm not sure if that's actually how Search Console calculates it. Has anyone here watched this happen with a relatively new website? Did your average position fall while impressions increased, and did the position eventually recover as Google gathered more data and your pages moved higher? I'm trying to figure out whether this is normal growth or something I should actually investigate.