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Sarah Peterson
Sarah Peterson
about 1 hour ago·discussion

Your startup probably doesn’t need more features. It needs more conversations with users. Here’s how I’d spend the next 7 days.

One of the easiest traps as a founder is convincing yourself that the next feature will fix everything.

More features.
Better dashboard.
New onboarding flow.
Another integration.
Another redesign.

Meanwhile, the people already using your product are quietly telling you what needs to be fixed.

You just aren't asking.
If I had a startup today and felt stuck, I wouldn't spend the next 7 days building.
I'd spend them talking to users.

Day 1: Talk to 5 users

Not a survey.
Not an automated email.
Actually talk to them.

I'd ask:

“What were you trying to accomplish when you signed up?”
“What almost made you stop using us?”
“What do you wish our product did better?”

Day 2: Talk to people who left

This might be even more valuable.

I'd find users who signed up but never became active and ask them one simple question:

“What stopped you?”

Don't defend the product.
Don't explain why they were wrong.
Listen.

Day 3: Watch someone use the product

I'd get 3 people to share their screen while using the product.
I'd say nothing unless they get completely stuck.
Where they hesitate is information.
Where they click the wrong thing is information.
Where they say “I don't understand this” is information.
Your analytics can tell you what happened.
Watching users can show you why.

Day 4: Read every complaint

Support tickets.
Emails.
Comments.
DMs.
Reviews.
Refund reasons.
I'd put everything into one document and look for patterns.
If 7 people independently complain about the same thing, that's probably not 7 separate problems.
It's one product problem appearing 7 times.

Day 5: Talk to people who love the product

Ask your happiest users:

“What would make you completely disappointed if we removed it tomorrow?”

This tells you what your product actually delivers that people value.
You might discover that the feature you thought was your biggest selling point isn't the reason people stay.

Day 6: Turn conversations into a priority list

Now I'd divide everything I learned into three buckets:

Keep: Things users clearly value.
Fix: Things creating friction.
Ignore: Things founders think are important but users don't care about.

Then I'd pick one problem.

Not ten.
One.

Day 7: Build only what you learned

Now you can open your code editor.
But instead of building the feature you think users want, you're building something users have already told you they need.
That's a completely different way to build.
The uncomfortable truth is that sometimes the reason your startup isn't growing isn't because you're missing a feature.
It's because you're solving the wrong problem really well.
So before you add another feature this week, try something different:

Talk to 10 users.

You might discover that your next feature has already been sitting inside your users' complaints for months.
Founders: when was the last time you actually talked to a user about your product?

#saas#startups#community
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