You said Finaxa was hard to understand. So I changed it.

A while ago, I posted Finaxa here and asked founders for brutally honest feedback.

Some of the responses really stuck with me.

One criticism was that there were too many things competing for attention, and it wasn't clear what the main use case was.

Another person visited the site and basically said:

“What is Finaxa? When I visited, I only saw a blog full of ads.”

That second criticism was especially useful. Even if I disagreed with the conclusion, I couldn't ignore the fact that someone had visited the ecosystem and didn't understand what I thought was obvious.

So I changed it.

I redesigned how the site presents itself to make it clearer:

• what each tool does;
• who it's for;
• what problem it solves;
• where the products are;
• what's free;
• and how the different parts of the ecosystem connect.

Now I want to run a different test with you.

I'm not asking whether you “like” the new design.

I want to know whether your perception has changed.

If you've never seen Finaxa before and visited it today:

Can you explain in one sentence what Finaxa is?

And after exploring it for a few minutes:

Can you identify which part could potentially become a really big business?

If the answer is “no,” that's exactly the kind of feedback I want.

If you saw the previous version, even better:

What changed in your perception between the old and current version?

I'm not looking for approval.

In the first discussion, you gave me some uncomfortable feedback — and that feedback is exactly what pushed me to change the product.

Now I want to find out whether I actually fixed the problem, or just built a prettier version of the same problem.
finaxa.me