Why Most SaaS Founders Fail at Distribution (And How to Fix It)

After talking to 200+ founders over the past years, I noticed one pattern: most people build great products but treat distribution as an afterthought.

Here are the top mistakes I keep seeing:

1. Waiting until the product is "ready"
   Distribution takes months to compound. Start now, even if it's imperfect.

2. Only posting on launch day
   One post on Product Hunt won't build a business. Consistent signal over time does.

3. Targeting other founders as your primary audience
   Unless your product is for founders, you're marketing to people who are distracted by building their own thing.

4. Ignoring micro-creators
   A creator with 5,000 engaged followers in your exact niche will outperform a 500k general audience every time.

What's your biggest distribution challenge right now?